Casinoaffiliateguide GAMGLING INDUSTRY CASINO BINGO
A glimpse into the world of social gambling
Online gambling is a young industry with short histoty among the more the more traditional formats that make up the rest of the gaming sector.Despite its youth ,it is estimated that by 2014,uk reveneue will have increased to roughly$1.6billion .Just as a point of reference ,that is what the pet food industry was worth in 2005,or if you take the figure ,but in us dollars ,the reported loss by harraha”s in third quarted of 2009.
so what has changed since the first few baby steps of the online gamling industry were taken?the industry has moved forwards in the development of products and the offering of payment solutions ;it has improved security as well as increased transparency and compliance in general within the industry.
But one of the main factors pushing the industry into the mainstream market is the increasing availability and interest in social networks and socialgaming.Playing poker or bingo is not seen as gamling anymore ,it has entered the socially acceptable sphere pastime activites and players are eagerly sharing their experience various social networks.This social acceptance together with gamgling ‘s (and its associated products’)
increased mainstrem visibility and awareness,means that more and more peaple have started seeing it as a valid and highly relevant options when choosing their entertainment. it’s not just the hardcore players anymore either;it’s the average internet user , and especially the much hyped,potentially highly profitable demographic group of women that are starting to show interest.But how ,then,should companies be connecting with this new online world that prefers user generated content and social sharing?
Things that rocked the online word
Looking at the evolutions of the intenet and our ever-increasing technological world during the last two decades,the main things that have shaped the way peaple interact,gather information,purschase and entertain themselves online can gathered into four categories.
The Infrastucture
1-The increasing availability of high speed broadband and reliable tecnology in a user friendly format, along with products that are intuitive ,safe and easy to use for anyone no matter what their IT literacy level,lowers the threshold to try it out and invites more and more peaple to get online.
Plastic-’aka’ credit cards
2-Most peaple have at some point needed a credit card,,and just up to a few years ago,it was even more important than before if you wanted to buy things online.With improved payment solutions and more options available ,the main obstacles to purchasing online are being eradicated or simply facilitated in more secure enviroment than before.the gender differences in usage and variations in country specific levels of credit card access are also converging fast.
Internet usage
3-Over the last decade ,internet usage has gone through a substantial metamorphosis that can be the changes that have taken place in the usage patterns.Going from web 1.0,where information was the key factor and reason why you would log on,to web2.0,where connecting ,creating and sharing became more important to the users,has brought multiple new possibilities of how to work with internet.Women today are alredy spending more time online than men,with one of the main reasons being the increased social interaction taking place through more advanced social networking sites and channels.
The rise of social networks
4-Networking sites are getting women interested in the Internet,but they are also appealing to the average online user and are regularly listed among the top visited site .The networks allow for instant sharing with countless friends, both close ones and more distant acquaintances, something that the online population,both from a personal and pofessional prespective,has happily embraced.
These four elements have established the ground for gaming to enter the mainstream in the online world.Providing millions of peaple access to the wide selection of games available online and other recent developments within the mobile world.
WHY GAMGLING?
But why this sudden increase in the amount of peaple,and increasingly women,taking part in gambling and gaming related activities?Gambling is basically investing in the chance to win big for the chance of a small loss.But ,any gambling in which the organizers take a profit will have a negative expected value,meaning that the act of aspect value of playing such games is inconsistent with utility-maximizing risk-averse participants who are subject to diminishing marginal utility of income.
So why are some many peaple eagerly throwing themselves into the game without a second thought?
Over the last decade in particular,gambling,has become more socially acceptable as a fan and axciting pastime activity and is finding new followers outside of the traditional user group.The debates and discussions on gambling that have been heard over the decade ,such as the relevance of monopolies versus open markets,seem to have enlightened the mainstrem, removed the taboo over the subject and made the pro-gambling argument into the accepted ethical norm-one that the majority of the population now quite happily embraces.
BINGO-A SOCIALLY ACCEPTABLE FORM OF GAMBLING
The history of bingo and the context in which it has been played for decades has meant it has always been seen as a socially acceptable form of gambling that all ages can play and even churches seem to approved of.The social factor related to game ,both live as well as online ,has helped to increase its appeal by adding another dimension .Additional the excitement of winning a massive bingo jackpot adds to the alure.
But it was the social aspect of the game that made it a hit in the social network-loving online world .Featuring the possibilityto chat and communicate with other online bingo players while playing meat that the players immediately had something to bond over ,which helped to create a strong and loyal community .And for social networking women ,bingo offered the perfect one stop shop of entertainment,socializing and everyday excitement.
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